Jan believes that your organisation should be available for clients, 24/7. Even on Sunday, which he has dubbed the annoying interruption of the working week. Except, of course, when clients cheat on you. How about not paying invoices, sending ineptly qualified marketing managers, and presenting unsatisfactory briefings? Or, indulging idle meeting structures yourself and then have the agency do all the work? In all these cases you should kiss your clients goodbye, even when you can’t afford it. Goodbye first and troubleshooting later.
In 23 years Jan has serviced all Top 50 pharmaceutical companies in different agencies. He was Creative Director of 8 consecutive agencies, the last 3 owned by himself. Initially, Jan was a sports journalist. That is why deadlines are sacred for him, especially internal ones. Discipline first, starting with yourself.
Since 2001, Jan has only been working for fun’s sake. After having grossed 132 million Euro with Lipitor, he brutally threw Pfizer out, even after 9 years of cooperation. Actually, he has done that with other clients before. Why? Because you have to fight for your agency, work on your self-esteem and dare to take the unexpected road.
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